Business Strategy Question #02: Who Are You?
Your business strategy…your big picture view of how YOUR business works…is an essential step in creating a business that supports the lifestyle YOU want to create.
This is Question #2 in a 10 question series of what to ask, and answer, before you choose your business model, decide what programs and products you want to create and how you launch yourself in the world.
If you haven’t answered question #1, I definitely recommend you answer it first, then pop back here to answer this one. Answering the questions in this order helps you get more clarity.
The answer is always “it depends” until you ask the RIGHT questions
Ever heard me, or someone else, say “it depends” when you ask what thing to create? Or what technology to use?
We’re not just being difficult or contrarian. Honest!
Now I don’t know all the reasons someone else says it and I know why I do:
because it DOES “depend.”
What is right for you is based on a whole bunch of different factors and I’ve got a thang for making sure the solution fits your unique version of “being a business owner.”
There simply is no “one-size-fits-all” solution.
And if anyone tells you there is, well, frankly my dear, I would run as fast as I could for the nearest exit!
Do you REALLY want the same solution that worked for someone else?
- What if they love to write, and you don’t?
- What if they’re uber technical and you despise techie stuff?
- What if you want to do live group events and they don’t want to come out from behind their computer?
See where I’m going with this?
(Oh, and while I’m at it never, never NEVER listen if someone, no matter how big a goo-ru they seem to be, says “X is the ONLY way to do anything these days. It’s utter bullshit!)
There are similiarities, not exact matches
Yes, there are similarities between your business and someone else’s business.
Yes, all businesses have some things in common, like a way to
- track prospects and clients
- accept payments
- reach out to those who need you
- follow up with people
- share what you know by creating different products and services
- deal with legal beagle type stuff
Now on to question #2: Who are YOU?
Like question #1, there are a whole bunch of questions within a question…like
- What do you love to do?
- What experiences have you had that give you a unique view of the world?
- Have you been married? Divorced? Had kids?
- Have you lived in different areas of your country? Of other countries?
- What’s your ethnic background? How does that make YOU different than someone else with a different background?
- Are you female? Male?
- Are you a techno-whiz or a Techie Virgin™?
- Do you like animals? Kids? Adults? The elderly?
- How old are you?
- What colors do you like? Dislike?
- What foods do you love? Hate?
- …What else comes up when you sit down with a piece of paper (stay out of the tech stuff for this exercise!) and write until you can’t think of anything else?
Why does this matter?
When I’m working with clients, these are the questions we go through before I say “oh, let’s streamline by doing ‘this’ or “let’s get you signed up for that tool” or “how about we automate this part of your business.”
The answers to these questions, and more, matter because they are what make you unique.
They are what connect you with your IDEAL client. Your perfect match.
You’re creating the perfect tasty recipe for success and it is like no other. And every ingredient counts. In just the right proportions.
And for those who need the unique receipe you’re cooking up!
So whatcha think? Are YOU unique, with a unique recipe to share or are you the same as everyone else? Do share your thoughts in the comments below. I want to hear from you!
Laugh Lots, Love More!
P.S. One of the reasons I’m so passionate about these 10 questions is because (blush blush) I refused to answer them because it didn’t fit my preconceived notion of how things work. Big, BIG BIG mistake. It cost me thousands and thousands of dollars in lost income and years of my life that I can never get back. Please don’t do this to you, ‘k?
P.P.S. And your next question is (drumroll please): Question #3: What is your BIG why?