Business Strategy Question #04: Who is your WHO?
Your business strategy…your big picture view of how YOUR business works…is an essential step in creating a business that supports the lifestyle YOU want to create and the lives you want to transform.
This is Question #4 in a 10 question series of what to ask, and answer, before you choose your business model, decide what programs and products you want to create and how you launch yourself in the world.
If you haven’t answered questions #1-3, I definitely recommend answering those first, then popping back here to answer this one. Answering the questions in this order helps you get more clarity.
A mini rant
One of my big, no HUGE, piss offs is the so-called goo-rus saying
- “you must do x or be left behind (the rage du jour is video by the way)
- “you must do y or no one will listen to you”
- “you’re still doing THAT? Really darlin, how yesterday you are”
Why am on a rant? Because I listened. And bought (oh how I bought!). And struggled.
And cussed. And yelled. And regretted.
And failed. Over and over again.
And had I listened to a woman who tried to simplify things for me (while I was struggling with all this website stuff, and what do I call myself stuff and how do I do social media stuff), things would have been quite different. Now I realize all my experiences help me in some way or another. AND life could have been easier had I listened to this bit of advice:
“Honey, for the first 10 years I was in business, I didn’t have a website or a title or any of that stuff. When I went places and was asked ‘What do you do?’ I simply answered ‘I solve problems, what problem are you having?’ Then we would get a cup of coffee or have lunch and I would see if I could solve THEIR problem. If I couldn’t, I said so and where possible, gave them the name of someone who could solve their problem. “
I wouldn’t it allow it to be that simple. NOT a wise move. Can you make it that simple, for you?
What is YOUR version of “I’m a problem solver.” (Which, by the way, is my strength!)
So, it’s not OK with me that you have to go through all that too.
Now ya can, if you want to, or you can learn from my mistakes and create the lifestyle and the business you want without so much gnashing of teeth and cursing of the fates.
And either way, love you bunches and am holding a picture of success for you and your message.
Who cares who your who is? Isn’t it everyone?
I know, without a shadow of a doubt, that what you bring to the world CAN serve everyone.
And it would be great, hell, fantabulous, if everyone would listen to you. And learn from you.
And the pure, hard, cold fact is that your WHO is NOT everyone.
You want to be paid for what you do, right?
Well, not everyone can (or will) pay you.
You want everyone to take your advice because you know what a big difference it made in YOUR life, right?
Icy cold reality? Not everyone has reached their tipping point and is ready to listen.
And to put it in my typical cooking analogy, do you really want everyone to join you for your nummee private dinner party? Do you really have room for everyone in that little place you’ve reserved for it?
Nope. You don’t.
THIS dinner party you’re having may only be for your closest friends and family. Which automatically means there are some folks who aren’t invited, right?
So what can you do to find YOUR perfect client?
When I work with clients on this question, I have them
- Grab a stack of index cards
- Write one specific trait on a card
- Repeat step 2 until they can’t think of anything else
- Give this perfect client a name, a place to live, a persona
- Write a story about this person and include all the traits you’ve written down plus all the problems and challenges and pain they have
- Pinpoint how what you do helps them solve the problems that perfect client is struggling with
- THEN create programs and provide services that solve those problems
Now this is a simplified version of the process and it does give you the basic approach. There are a TON of questions that are the same for each client, and some that are different (based on what I learn from the initial questions).
(And I love this video on giving up on the “niche” concept and looking at things from a different perspective when it comes to getting clear on that “who!”
Why does this matter?
When you get kick-ass clear on your WHO (or, put another way, the guests you want to invite to your shindig), it’s you’re talking to a real human being, one with struggles and challenges and dreams and passions.
You’re not longer sharing with a faceless “they.”
Pleezzzzzeeeeee do this. Sooner rather than later if you’re in the mood to build a business that thrives in all ways and brings you the joy you deserve.
may your day be igKnighted with passionately powerful possibilities!
P.S. Need a hand getting clear on this? Oh, I would love to help you succeed by asking you a bunch of questions that helps you move forward. How about we get you started by scheduling your complimentary Tame TheBeasties: Get Kick-Ass Clarity rendezvous. Yes, it does cost you 24 minutes of your day and I respect that, and you.
P.P.S. Excellent, keep on asking those questions and getting kick-ass clarity so you can make the impact you want to make, in your life and that of others. Now move on to Question #5: What do you VALUE?