Business Strategy Question #06: What is your story?
Your business strategy…your big picture view of how YOUR business works…is an essential step in creating a business that supports the lifestyle YOU want to create and the lives you want to transform.
This is Question #6 in a 10 question series of what to ask, and answer, before you choose your business model, decide what programs and products you want to create and how you launch yourself in the world.
If you haven’t answered questions #1-5, I definitely recommend answering those first, then popping back here to answer this one. Answering the questions in this order helps you get more clarity.
What’s in a story?
Human beings are hardwired to hear things shared in story form…think of all the eons that the culture, the stories and, well, everything was shared while the tribe sat around a bonfire or the family sat in front of the burning embers of a fire on the lonnnnnnnng winter days.
And when you get clear on the story, or parts of the story, that make you unique and connect you with your ideal clients, you have a much better chance of reaching those people who are yours to reach.
In the following examples, which connects with your heart, not your mind? Which makes it easier to connect?
I was born in Columbus, Ohio in 1957 and grew up in Mooresville, Indiana and where I went to school in the Mooresville School System until I was moved to Florida at age 16.
Then I got a job working for my dad’s construction company as a construction cleaner and got promoted to office assistant.
Then I graduated from high school and decided I didn’t want to go to college because my parents had gotten divorced and I was a mess.
Then, when I was 21, I decided to give in to parent pressure and go to college.
Then I graduated college and got involved in technology and for the last 30 years I’ve been a business analyst, business strategist, technologist, trainer and consultant.
Somewhere along the way I got involved in personal development stuff (sometimes known as the “woo woo” stuff) and I really didn’t cared about technology.
I cared about other stuff and was stuck teaching technology because that’s the box someone put me in.
Oh gracious, I remember the first time technology bit me in the butt (in the mid 70s before dirt was invented!) and said “hey, tame me if you can! (evil laugh roaring out of the huge machine I was sitting in front of).”
Who would have known a good little girl, who grew up in the heart of white bread America, would go from cleaning the crud construction workers left behind to figuring out how to make payroll for that same bunch of burly construction workers who weren’t known for their patience and brooked no excuses when it came to their Friday night drinking funds?
And who knew stepping a toe in the Technology Waters would give me a way to create a work-from-home business so I could keep my sanity while taking care of a seriously ill son and being a single mom?
(Oh yeah, you sooooo haven’t lived until you’re trying to stay cool, calm and collected with a potential client while up to your elbows in a dirty diaper).
And who knew that same skillset would take me to a CEO/COO/CIO’s office, telling them how to cut costs on something as “mundane” as the Type A, Press B stuff needed to explain their kewl tool to their buyers?
And who knew that the command from my dad (who owned the construction company) to quit cleaning the condos and replace the ever-so-experienced bookkeeper would turn into a career spent learning about and demystifying technology so that others could make could use of it to get their voices heard, their messages shared and the world transformed?
And somewhere along the line, I got involved in this woo woo stuff (as my family calls it) and realized there was something farrrrrrrr more important than technology or things or stuff:
it was making a difference in people’s lives and making sure they were heard in a way that honored themselves and made a kick-ass difference in the world.
What really lit a fire under my ass was when I realized so many messages were stuck behind an inpenetrable wall of technology and shoulds and oughtas.
And that just isn’t OK with me.
No way. No how.
That was when I realized how I could really make a difference with all those supposedly wasted years putzing and futzing and teaching technology.
How? By combining all the mindset stuff and the business stuff and the technology stuff!
That puts a whole different spin on things, doesn’t it?
So which way for you?
As a set of dry factoids or a story woven together that taps into the emotions of long ago campfire chats?
So if we assume (dangerous, I know) you prefer the story approach, how could you weave your story into something that grabs your perfect peeps by the heart and says, “Yup, been where you are darlin and know it’s a rough road, grab my hand and let me be your guide.”
- What things in YOUR life can be woven into a story that connects?
- What things have happened to you?
- What things have you done that were pivotal in where you are now?
- Why did you chose to be a business owner instead of an employee?
- What pisses you off so much you’re willing to do something about it?
I would love to hear how answering this question solidified, or maybe changed, your perspective on what you do and what you bring to the world. Remember, people rarely care about the “what” as much as they care about your “why” and your story.
(Oh, by the way, you may use different stories for different situations. Although it does make life much easier when you have a core story line you can use multiple ways).
Please don’t let technology and business stuff hold you back…that’s “just stuff” that can be handed off to someone else (me, pick me!), learned in a class or dropped by the wayside in favor of something more do-able, for you.
may your day be igKnighted with passionately powerful possibilities!
P.S. Need a hand getting clear on this? Oh, I would love to help you succeed by asking you a bunch of questions that helps you move forward. How about we get you started by scheduling your complimentary Tame TheBeasties: Get Kick-Ass Clarity rendezvous. Yes, it does cost you 24 minutes of your day and I respect that, and you.