Category Archives for "Content & Product Creation Strategies"

How to cook up an information product like you would a great meal

Creating Information Products Is Like Creating a Tasty Meal

We’ve been taught to create products (books, ebooks, audios, whatever) the wrong way: do one thing, then do another, then another. Hogwash. Enough. Let’s treat content like the raw ingredients we keep in our kitchens (how many kinds of delicious recipes could YOU make if you poured all your ingredients in 1 container? Blech!).

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Information Products: How do you pick a winning one?

Information Products: How do you pick a winning one

You hear the hype everywhere, right? Create an information product and “get rich quick.” Maybe it happens. To some people. For the rest of us, asking great questions helps us figure out what is right, for us. Don’t buy into the hype, take the time to answer the RIGHT questions and make life easier for yourself. That’s how you go from “frustrated” to “freedom.”

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