Teleseminar How To: Cooking up your first teleseminar
Teleseminars are a wonderful way to connect with your “who” and share what you know with those who NEED what you know. AND there are a lot of moving parts to deal with when doing one.
They can be used in a ton of different ways and you’ll find them called a whole bunch of different things too.
Hint: a lot of folks are getting burned out on the “get on the phone and schill something” kind of calls. You can make this call anything you want it to be!
If you’ve ever planned a meal (whether for one person, or a crowd), you’ve got the core plan for doing a teleseminar:
Step 1: Plan
Think basics for the first one…starting out with a fancy French dish with a bazillion ingredients isn’t the best place to start when you’re cooking up your fist meal. And the same is true for your first teleseminar. The simpler you keep the ingredients and tools, and the more you serve it to loving friends and family, the easier it is to learn the basics and build toward one of those fancy schmancy launch things so popular these days. The more techie stuff you include the more there is to go wrong and drive you bonkers.
There are free conference lines, like FreeConferencePro.com, where you can sign up for a free account, invite someone to join you and record the discussion. Yup, that counts! Once you have that recording (oh, do suggest you practice a bit!) you can share it with others, turn it into video, pins, posts and all sorts of stuff.
So get clear in this step what you want to achieve (practice? create a recording you can give away? hear yourself and adjust as needed?)
Don’t forget to pick a topic you want to talk about, you could
- share something really specific about your area of expertise
- research something you’ve wanted to know more about and share it (teaching is a great one to get more knowledgeable)
- do a Question and Answer session about something you know and others don’t (this is my personal fav!)
- what else?
Step 2: Prep
Now that you’re clear on the what and the why of doing a teleseminar, it’s time to get everything together you’ll need for your first call. This mind map shares a basic recipe for doing a teleseminar.
This is when you
- set up a conference line account (also called a bridge line) so you can get someone else on the line with you
- play with the recording options (recommended, tho’ not required…believe me, you’ll appreciate the practice time when the jitteries hit)
- make some notes on your topic (recommended, although you might like to do something like a Question and Answer call too. )
- set a date and time
- share the conference line information with your guests
Step 3: Deliver
Now it’s time to get on the conference line with your guest (or guests) and share what you know. Remember, it doesn’t have to be earthshatteringingly fantabulous. You could simply share something you know with a safe person, like a best friend. The point is to start. Get into action. Learn as you go. And build from there.
The one thing I recommend you always do is RECORD the call and download the call to your personal computer or store it someone online. If it doesn’t turn out great, you can throw it out.
AND you might find the seeds of a new program, blog post, a series of tweets. All sorts of goodies could pop out during that call.
Hint: This is an especially great way to create content when you’re the talkative type and go blank when you start to write something down.
I do recommend you practice a bunch and be prepared to have a burnt item or two, a forgotten ingredient, and a few thoughts along the line of “what the hell was I thinking!” Believe me, Murphy’s Law is at work, all the time. Things will gone wrong. You will get to laugh AND it is frustrating, I know that from my own experiences.
In fact, I recommend starting off with an Appetizer:
use the basic tools and do a call with a great friend who isn’t going to laugh when you stumble or forget to record the call.
I spent hours and hours prepping for my first call and thought I had everything together. So I scheduled a guest (one of my dear friends) and got on the line.
I had practiced with my son and hubster, so figured I was ready for my next step: inviting guests to listen to a wonderful speaker.
All went well until I panicked and thought I hadn’t recorded the call. Since my guest was doing this to get a recording for HER speaking business, I was mortified.
Terrified. and beating the crap out of myself.
Since I have a wonderful case of Sailor Mouth, out popped the “F” word. Guess what? The call WAS being recorded.
I panicked, again. Until my son said “geez mom, all we have to do is edit that out.” It wasn’t my first choice AND I learned some great lessons!
Creating a teleseminar is do-able
There are so many options for getting your message out there and a big ole’ chunk of them use some kind of techie thing or other. When you learn them one do-able step at a time, it’s a lot less overwhelming.
You’ll learn what you need to know in easily digestible amounts without the overwhelm of some Big A$$ program that leaves you screaming for your bottle and wishing you had never decided to make your message your business.
You’ve got lots to share and it’s possible. Start with the basics (plan, prep, deliver) and cut yourself some slack: we’re all new at something!
P.S. For a visual look at the beginning Teleseminar Chef’s Recipe, check out this online moveable mind map (this is called a Spicy Node: a fancy, moving version of a mind map). I created it for a course I gave on the basics of doing a teleseminar.